You’ll draw your readers, for the most part, by promotion – by letting them know you exist. But you’ll keep them, if you keep them, by giving them value for their time. Remember, your readers are ‘paying’ you a visit. They are spending time on your site, and they expect to get something in return. If your site is an opinion or news site, that something is your valuable opinion on a posted subject. If your site is an art site, that something is quality content and commentary.

You’re the expert here, or ought to be. You will be expected to know more about what you post than anyone else. Being the expert means that you’ll have to work harder and longer than any of your readers.

It means you’ll have to dig and cull and study. It means you’ll throw away 10 stories or articles for every one you post. It means you’ll know what your readers expect and you’ll give it to them every time. That’s the price you pay for readers who value your opinion enough to come back day after day and week after week.

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