Several of the more popular multi-contributor blogs are run by people who have personal, perhaps non-related, blogs on the side, and when you blog successfully you’ll soon attract other bloggers who are so interested in what you have to say that they’ll want you to say it on their blogs. They may be blogs that provide multiple sides of your issue or that agree with your outlook but don’t specialize precisely where you do.

These are blogs where your commentary, even if you’re already linked, would fit well on the front page. A successful blogger is always looking for chances to expand into new areas, and there are no rules that say you have to limit yourself to a single blog.

Blogging on multiple sites provides several advantages over simply assuring that you have reciprocal links with valuable sites because of a simple truth: since most blogs have dozens of links, no person can follow them all.

Getting your expertise in front of those readers is a good way to show them why they ought to pay you a visit. It’s like a free sample of what you offer, and many readers who would never follow a random link will check you out if they like (or even hate) what you have to say.

And while you’ll want to save your best stuff for your own blog (or at least cross-post it there) it’s a good idea to always be on the lookout for sites that could use your expertise and give you the opportunity to put your work in front of a whole new group of readers.

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