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Internet Marketing Tools
On to coffee cups. In addition to selling access to advertisers, it’s profitable to sell items directly to your readers. Have you written a book, an ebook, or a research report? Why not feature it prominently on your page? Is your brand becoming famous? Why not have a case of coffee mugs or t-shirts printed up and sell them on the site? If your readers identify with you and with your brand, selling swag is an excellent way to build upon that customer loyalty.
If you want to manage it all online, companies like Those Shirts will handle your sales and may even help design your swag. They can even sell your shirts to customers coming from other sites.
A more profitable way to sell swag is to either install your own store software (not recommended for the amateur) or to set up a store through Yahoo!, Ebay, or a similar online merchant.
You promote your swag, passing your customers to your customized online store. When they purchase your swag, your store manager processes the payment, giving you the money minus commission, and you ship the item out. Your local printer can certainly create all the shirts and mugs you can sell this way, and he’ll surely appreciate the business.
Swag, for a popular Blog Empire, can be the most profitable of all financial endeavors. It builds customer loyalty; it gets your customers to promote your site; it tells you that your brand is valuable enough that readers want to become your allies. But like any profitable business, the costs involved must be managed carefully.
It may be cheaper to bulk order T-shirts, but it will cost you more if they don’t sell. The best way to profit from swag is to start small and establish a clientele, even if your profit at first is less than it might otherwise be. Remember, think big but start smart.
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