Writing Unique and Valuable Content
Your readers expect you to write what no one else is writing – that’s why they’re on your site and not another. This should not be difficult if you decided wisely when you designed your blog originally. You’ve got to make every entry a masterpiece: something worth reading and something worth linking to. Just posting part of a story with small commentary works in small doses, but everyone can read the news themselves.
Unless you have something worthwhile to say about a story, some valuable insight to present or relevant commentary that ties this story to other stories, it may not be worth posting. Your readers return because they value what you have to say. Don’t disappoint them by giving them too much unexpected fluff, and don’t simply rehash the opinions of others without giving your readers the satisfaction of your own.
Writing Timely Content
Valuable content is content that’s both relevant and timely. If you comment on the news, re-hashing an article from 2 years ago is not going to cut it. If you present the sports, talking about a game from last fall – unless you tie it into the next game – is going to leave your readers uninterested. Whatever you write, you need to tie it to today, right now, this minute.
That means, unless your blog is a reference site, at least daily updates. It usually means several updates a day. Remember, you are a member of the new media, and the new media is on top of the news.
When your readers return, they expect that you’ll be ahead of them: that’s why they are coming in the first place. You’ll have to set an update schedule that will keep you ahead of your readers.
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