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The very first place we all look when we urgently want a service or product is the classified ads section. They are effective and specific resources for a wide range of services and products. Classified ads are inexpensive, especially when you haven’t set aside a big marketing budget. That is why they are a good method for building lists. With the number of websites mushrooming all the time, there are scores of them that allow free classified ads. Most of us spend a majority of our work time at the computer, which makes it very easy to just search for a particular item we want. As an online marketer you can use these sites that host free ads. It is a successful way to get through to millions of prospective users.

So let’s look at the mental state of the people who browse the classified sections. They want what they are looking for and they are ready to spend. They are your hottest prospects, ready to buy and the most important people you can draw to your website.

How To Reach These Prospective Customers

It is not as if you can just post an ad in the classified sites and sit back and wait for them to visit your site. What can we do to get the correct kind of response, the one we are looking for? Consider the business you are in, and decide what you are offering. Think about the most appropriate sites your ad would fit in to. It should be with other similar categories because that is where your customer will be browsing.

The more number of classified sites you post your ad on, the more will your response be. That is obvious, because of extra exposure and more people seeing it. Even though it may take a little while to post your ad on different sites, you will benefit from it through increased business.

Most local businesses advertise in their specific area. If you do that too, you will also build a reputation faster.

How Should Your Classified Ad Look?

Actually text ads are effective enough. That is what most people do. You can jazz it up a bit by using a couple of bold colors. A difference in appearance attracts attention, though it might cost a little extra. What to say in your ad? You must include the name, address and phone, email and URL of your business, plus a very briefly worded offer.

Posting Classified ads ensures a continuous flow of traffic to your site because of the simplicity with which they work. They don’t cost much, and are considered an investment well worth it considering the kind of audience reach they enable.

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This is a good method that will build your contact list. If you have expertise in a particular field or are knowledgeable about a subject, write interesting reports and give them free as sign up bonuses.

Send the report only after they leave their email and name. This way you also make sure that you have their permission to send them the report. Your autoresponder can take care of mailing this.

The report could be a generalized report on your industry or a specific topic that relates to your business, that gives information of value to the reader. It can also summarize the results of a survey you took.

Make sure it contains links to your ezine, website, autoresponder URL, blog, etc. Also include a link, which enables your contact to pass the free report around.

If you already haven’t an autoresponder Try GetResponse risk-free for 30-days, one of the most reliable autoresponders on the net today. Also Grab 85 Private Label Rights Products for FREE Here.

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Obviously the best list you can maintain for your email marketing is the one you build from your own customers and visitors who browse your website. But it is not enough to only have a list of those you know. You also want to bring in new customers all the time. Lets talk about different kinds of lists in online marketing.

Opt In lists
An opt-in list is your list of subscribers who opted to receive your email, ezine, newsletter or whatever you offered when they signed up. It means they have allowed you to contact them via email. Here, a targeted opt in list would be a list of users who have been qualified for your specific market. Your subscriber becomes a part of your email list.

How Does An Opt-In List Differ From An Ezine?

Opt in lists are informal and brief. They are full of tips, etc. and have limited period offers. Invariably opt in lists are mailed when something new is to be introduced or to tell its users that a particular offer is available only for the next 48 hours, or something like that. Ezines, on the other hand, are formal.

These carry articles and other hints. The periodicity of Ezines can be anything from a daily to once in two weeks or once a month. Actually if you really look at it, you’ll find that both opt in lists and Ezines are quite integrated. Ezines have opt in lists built into them, in the sense that along with their usual features, they include a section where they announce a new product launch, perhaps offering it to their subscribers at a special price or as a free download in the next 24 hours.

Double Optin Lists
Double opt in is when your subscriber opts in two times. How? First on the website when he/she click and confirm their subscription after giving their email id and name. After this they click on the link sent to them at the email address which they signed up with to confirm their subscription. So it means not only opting to be on the list, but also confirming it by verifying their email ids.

Opt Out Lists
Opt out is when your subscriber asks for his/her email address to be deleted from your list when they no longer want to receive messages from you. They can do this through the “unsubscribe” link that you include in your emails to them. But did you know that some online marketers provide their users an unsubscribe link that does not work. When the user clicks the link, it sometimes goes into the wrong hands adding the user to some spammer’s list under the assumption that the email address is being validated.

These days, reputed companies make sure that they only send email to subscribers when they permit them to. By sending email to those who opted not to receive them will only end up irritating the user and mess up the credibility of the online business. Why lose all the effort you put in by simply not respecting your customer?

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