How To Build Your List – E-zines
Ezines are not only useful as great list builders, but are an inexpensive and efficient way to keep in touch with your subscribers and interact with them. You can keep them updated with what is happening in your organization, telling them about new product launches and other innovations you have introduced. Not only that, it’s a good publicity tool for your website. Ezines help in following up with the customer on an ongoing basis.
Through its content, the subscriber is encouraged to visit your website often. People don’t take action on a single message. They need to be reminded constantly before they can consider buying your product. Ensure that you have an online version of your ezine on your website. This will help it to be indexed by the search engines and bring lots of visitors to your site. In each issue of your ezine, use keywords related to your business because gradually your ezine pages will get into the search engines.
Theme Based Ezine
When you plan your ezine, decide on a specific theme that suits your market, and the kind of people you want signing up with you to buy your products. This will enhance the type of list you want to build. You want the people who opt to receive your newsletter to read them and recommend them to others, who will also build your list by subscribing to your ezine.
Initially it is better to just have an easy sign up box where your visitor needs to only fill in email id. Some people tend to think that online marketers are always looking to get personal information. You don’t want to put them off. Your subscribe link must appear on every page of your website, preferably at the top left hand corner as everyone tends to look there first. Remember to mention what you are offering for free near all the links.
Exchanging Ads With Other Ezines
You can use your ezine to expand your lists by putting an ad for it in other ezines and websites, preferably related businesses that are non-competitive. Here also, remember to include information about your freebie. You can in turn carry ads for those websites/ezines and divert traffic toward each other and benefit mutually. The more web partners you have, the more busy the traffic will be on your website.
And by the way, you can use free content on your ezine as well if you cannot write your own. The biggest advantage of an ezine is that you will make people get used to seeing communication from you at frequent intervals. Your ezine can carry special offers without the risk of spamming.
Over a period of time, you can skim through your old ezines, make ebooks out of similar content, and use these as free gifts. We all intend to save some of the information we receive but never really get around to it, what with the volume we receive. So this will be a nice little idea to use. You must make sure you write/use good stuff in the ezines; otherwise no one will bother to read it.
Every email you send out must have your registration/subscription link. Add a registration button or link to all e-mail correspondence. Also have a “if you liked this, recommend it to a friend” kind of link in every ezine. That helps in spreading the word about your products ethically.
Interacting With Your Prospects Through Your Ezine
The reason why your prospects signed up for your ezine is because you said that you would give them information they can use. It is important to stick to this promise over and over again to maintain this list. Make sure you provide the content you promised. They must look forward to your next ezine. Let the tone of your ezine be informative, instead of as a tool to increase sales. This will give it a sort of consultative approach and build good relationships with your list. So how can you use your ezine to interact with your prospects? Read on…
- Ask questions in your ezine. Request your subscribers to answer the question from a choice of 3 answers, which they can do by clicking a link.
- Encourage feedback from your subscribers; you can provide a link where they can post their feedback and other remarks. Make sure you acknowledge these and maybe even have a small giveaway to those whose feedback is included as a tip in your next ezine. How’s that?
- Invite questions and suggestions from your readers. Ensure that you reply to these in subsequent issues. Ezines give you the image of being an expert, which in turn brings you respect, making you look trustworthy.
With this, I am sure you can come up with some more effective ideas!
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I have made a livable wage from my site. (Click my name to see it) You have to rank for google searches to make it last. That way you are not wasting your time spamming boards and blogs, rather you are adding content to your site. That being said, you need to have high PR backlinks pointing to your site. Firefox has an add on that can help with this. It shows the pr of the blogs you write your backlink on…this one is a zero so it does not help anyone.
But once google updates in september, your site will get a ton of great free traffic. It takes time but it is well worth it once you start cashing in. It took me about three to four months before I was making 4,000 a month. And you have to have all your tags right and not compete in a market that you have no chance in like credit cards or other corporate owned niches. find a good niche market with 50k up in searches locally. Hope this helps.