You can build your lists by exchanging ads with other ezines. After a substantial number of contacts have been added, you can do this with a different set of publishers.

Pay Per Subscriber

We’ve all heard of Pay Per Click. This is an instant traffic generator. As a cost based method, what you do is put an ad with the keywords most relevant to your business in the search engine results page. You make a fixed payment every time a user clicks on your ad. This is an effective and widely used method that draws targeted traffic to your website.

How It Works:
You make a good list of chosen keywords, which you think are popularly used by users to look for information in your line of business and bid for them. When you win certain keywords, if you are the highest bidder, you are put right on top of the search engine results. The next bidder goes second, and so on.

The biggest search engines are Google and Yahoo. Yahoo operates Yahoo search marketing while Google has its Adwords program. It is okay to bid for as many keywords as you want – you will be paying per user’s click. You use the keyword in an ad that will bring in your visitors to your site. The biggest advantage of pay per click is that you do not need any expertise to run it. You see results within minutes of having launched it.

Google Adwords

Works like the classified ads. When your visitors browse Google, they are prepared to buy when they find what they are looking for. While it can cost you some, you can certainly increase targeted traffic to your site and get them to sign up. You need to be effectively doing your homework in terms of which ad works best among the ones you have, and bid carefully on the keywords you select. You must be able to forecast how much you will be paying per click and how much you will get in return. In other words, you not only need to break even real fast, but start getting profits at the earliest possible time. Your ads must appear in a suitable spot. Response tracking to find out the result of putting your ad will help you decide on its effectiveness. Sometimes there may be too little response, in which case you will have to revise your ads. Try using different combinations of words for your ads. Use the ones that work best.

E zine Advertising

Just as you can benefit from ad space in your ezine, so can you advertise in other ezines. Choose an allied business that does not compete with yours directly. When you advertise in those ezines, you will reach focused audience in an inexpensive way. The Internet is full of businesses that use the ezine method to expand their lists. If you select the right ones and advertise in them, you can multiply your contact list. You can invite these people to read your ezine as well as consider buying your products.

Another big advantage is that most people archive their ezines online. So every time people browse, they are going to be seeing your ad, giving you more visibility and mileage. This works great in the long term without spending additionally. You also benefit from the trust built by these ezines with their own contacts.

The audience will readily read your ad because it is reaching them through an ezine they have consented to receive. Without spending much, you can use this method of building your lists with hardly any risk involved.

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