Pop-Ups and List Building
We know what pop-ups are – those little windows that pop up and open when a visitor clicks a link. This could while entering the site or leaving it. These can be great list builders. But traditional pop ups have a problem -they can be easily blocked, what with the number of pop up blocking tools on the Internet. This brings us to the question of how to solve it.
It is possible to get past the blocker! There are what is called unblockable DHTML pop ups. These are used by many online businesses when they partner with other sites to share traffic. These are a very valuable way to collect visitor’s email ids to enable you keep in touch with them to send them promotional information.
How To Add Pop Ups To Your Site
You can create these DHTML pop-ups using free software downloadable off the web. They are simple to make without having to use the services of a professional. The most important thing is what you write in the Pop-up. Your words must be convincing enough for the visitor to take action, namely fill in his or her contact information in the form. How can you get your visitors to do this?
- You can offer something in exchange for their email ids. This could be a free report or an ebook.
- The title of your pop-up could be an effective keyword that can also help in taking it up in the search engine ranking. Make it catchy.
- Then write a really attractive headline. Your visitors are not going to wait for long while they browse through the Internet. You must get their attention in the first few seconds – so write something that will capture their eye and make them continue to read. It should be something that will excite them enough to want to sign up.
- Minimize the graphics or use none at all. If your pop-up takes forever to load, there is every chance that your visitor will simply close the pop
-up and keep moving on.
- Your pop-up must look good and appealing. A simple design can have the desired effect.
- Often we find that some pop-up windows do not have a close option. Make sure you give it one.
There is no point in forcing your visitors to sign up just so that your pop up will go away! Those that are not interested are not going to buy from you anyway.
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Tagged with: listbuilding with popups
Filed under: Mailing List
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pop ups are obtrusive and may be pretty annoying. an issue might be with building pop ups that bypass the pop up blockers. me, personally, never return on a site that opens a new window ore redirect me then trying to leave the site but each one has personal preferences
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