Squeeze pages are an interesting concept as list-building tools. They have revolutionized the online marketing business by their utility in increasing traffic. With a well-designed squeeze page, the marketer can enjoy limitless benefits. Assuming you have a website, you can make a squeeze page that will have something attractive for your visitor to want to be on your list. It has a web form, through which your autoresponder can subscribe them automatically and send them further information.

What Squeeze Pages Do

Squeeze pages let you get your visitor’s contact information so that you can send them information at their email id. They are a prelude to your main website, almost like an advertisement – with an eye-catching headline, good content that is relative to your main website along with a sign up form through which the visitors can give you their email address, permitting you to send them more information regarding your products or offers. The content should preferably bulleted points so that your visitor can quickly decide to sign up.

But again, why would your visitors volunteer contact information to you just because you want them to? You have to offer an incentive. So come up with something that they perceive as valuable to them that can convince them to agree to receive your promotional emails and give you their email ids.

The entire idea here is to tempt your visitor to want to know more about what you have written on your squeeze page, and therefore sign up with their contact details to receive that information. You are trying to bring them to your main website. The advantage here is, even if they don’t end up buying something during the first visit, you’ve got their email addresses – so you can remind them from time to time.

What If You Don’t Have A Web Site?

Now suppose you have no website. What can you do? One of two things – get one right away, or else use your autoresponder URL. So your squeeze page will carry your autoresponder URL, which means your visitors will sign up by using that link to subscribe. But it is better to get your website as soon as possible since you will need one anyway.

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