Article Marketing

Your online financial power comes from having your own information products, services, and programs that you can market to your targeted, ideal prospects. It?s nearly impossible to make really big money online, without a targeted list of prospects.

Every successful marketer ? both the direct marketer and the Internet Marketer, will tell you that the gold is in your list! ?Build your list. Build your list?, they say. But, if you can?t get that list, the gold stays put at the end of the Internet rainbow you?re chasing.

Here?s How You Can Promote Your Ezine So You Can Start Building Your List of Prospects Who Want to Hear From You Right Now:

1. Find the best sites, directories and ezines that accept article submissions.

You need to find websites that are highly visited and ezines that are the most read. But more important, you want to focus on websites and ezine publishers within your specific niche that have strong emotional connections with your targeted audience. Through our research for best-selling author Mark Hyman MD, we found information for a popular About.com editor. About.com is among the top 50 sites on the net today. With just one submission to About.com, Dr. Hyman built his opt-in subscriber list and helped push his book, ?UltraMetabolism,? to the top of the New York Times Best Sellers List.

2. Write a 500-750 word article that increases credibility, establishes you as the expert, improves your Search Engine Optimization (SEO) rankings, and builds a targeted list of ezine subscribers you?ve been dreaming of all at the same time.

Writing and marketing articles online is the most effective, most cost-effective way to publicize your website, and promote your products, services and ezines online. The Web is a printing press with an insatiable appetite for articles written by experts. There are literally millions of websites and ezines that are begging for good articles.

The articles that get the best results are the ones that provide unique, high quality content that solve at least one piece of a problem puzzle. However, to convert readers to buyers, you must not give the reader all of the answers to the “HOW” to solve a particular problem. If you gave them all the answers, they would have no reason to click on the link in your bio box and you lose the perfect opportunity of converting readers into actual sales leads.

3. Turn Readers Into Prospects With A Strong Call For Action

When I submit articles, I notice a significant increase in traffic. But, having people visit my site is not enough. I need to get them to create a relationship with me, so they will buy my services, products and e-books.

To create this special relationship and build your list of targeted prospects hungry for your products and services, you need to promote your free ezine within your 50 word resource box (also referred to as a bio box or link-back).

When most people promote their ezines at the end of they articles, they tell readers to subscribe for their free ezines. This is a mistake. They must tell people why they should subscribe.

If you are like most people, your inboxes filled with a barrage of email newsletters that never get read. If you want to get my attention, you must tell me how I am going to benefit from giving you my name, email address, and becoming part of your database to receive your ezine and other special offers. If you fail to do that, no one will join your list. Think of the unique reason people will want to read your material ? and tell them!

4. Submit your article and start building your list of hyper-responsive prospects.

Now is the time to perform the tiring, boring and tedious task of submitting your articles. But, as you?re completing this process, know that there is light at the end of the tunnel. By using these article marketing strategies, you can build your list of warm ready-to-buy visitors that can lead to substantial increases in book, product, or service sales.

5. Maximize your list building and article marketing efforts by following up with key online publishers.

If you?re a smart article marketer, you don?t consider your list building and article marketing project complete until you have thanked key online editors, and invited them to discuss other marketing opportunities.

After submitting the article, ?Winterizing Tips for Homeowners: 14 Easy Winterizing Tips That Will Save You Time, Frustration, Money ? and Your Life?, the American Homeowners Association received this email from the publisher of Stretcher.com:

Richard,

Thanks for the submission. I’d like to use it in our weekly Dollar Stretcher ezine (circ 120k) and website . We would include the link back to AHA website.

Also wondering if we should get to know each other a little better. Perhaps we could provide

each other content on a more regular basis or work on other cross promotions.

As a result of the article marketing campaign, The American Homeowners Association was also able to develop an invaluable marketing partnership with the publishers of HomeRenovationGuide.com and HousekeepingChannel.com

Remember, the Money Is in Your List.

The better your list building strategy is, the more money you will make! By writing and submitting articles, you will have the ability to create targeted email marketing campaigns ? like the pros — that will instantly reach responsive and convert responsive subscribers into huge sales.


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    8 Proven MLM List Building Techniques

    If you have ever tried to build an MLM list you know how difficult it can be. There are quite literally dozens of excellent tools and techniques available for MLM list building and building an opt-in list for your MLM website. This article provides covers eight proven MLM list building techniques to create and expand a profitable opt-in list of qualified MLM prospects.

    MLM list building is similar to the human emotions of dating. If you start out on the wrong footing, you may ruin a potential rewarding relationship between you and the subscribers. On the other hand, if you provide valuable information to your list, you could look forward to building valuable and lasting relationships.

    When you start your MLM list building, Do some due diligence and research on what your target prospects are looking for. If you already have a list, ask your prospects what kind of information or service they desire in a broadcast email. This will also show that you care about your customers and help build a long-term relationship. You might go one step further and search for fresh and exciting things that you think they will be interested in. Having new and fresh things to excite your customers will definitely keep them waiting for your next email.

    Here are eight techniques for MLM list building.

    # 1. Add a subscription box to every page on your website and make it attractive, visible and easy to use.

    # 2. Add a link to a sample issue or your archive so potential subscribers can preview what they are signing up to.

    # 3.Clearly stating your Privacy Policy is also an important MLM list building technique. It helps potential subscribers trust you.

    # 4. Get in touch with other newsletter editors and offer a trade for advertising. They promote your newsletter and you do likewise. Be sure to choose publications that are related to yours but not direct competitors.

    # 5. Registering your Newsletter with Newsletter (eZine) Directories such as www.jogena.com, www.directoryofezines.com is an effective MLM list building strategy. It helps increase the number of links to your website and newsletter.

    # 6. Another MLM list building approach is to offer your subscribers a free tool, ebook or report when they subscribe. Write something original that they can’t get anywhere else, and you will add value and establish your expertise.

    # 7. Brand your newsletter by creating a unique image and advertising headlines that you use as you promote it both online and offline.

    # 8. Invite your current subscribers to forward your email newsletter to others.

    Following these MLM list building strategies will help you attract qualified and educated MLM prospects.


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      Definition of List Building

      ?List building is everything!?, or ?the money is the list?, your fortune is in the follow-up?. You have heard it all before but do you really understand exactly what list building is and why is important to your future?

      What is List Building?
      In its simplest form, list building a two step process: the one step is the act of ?capturing? a potential customer?s name and email address and the second step is to use that information to create a relationship with that person. Notice I said ?create a relationship? not to sell. I?ll get back to that in a minute. For more details go to www.freelist-pro.com.
      You want to use your list building process to collect the names and email addresses of as many people who have shown an interest in you and your business as possible. Basically you want to put a list building link (subscription form or something like it) in front of as many visitors as you possibly can. Put subscription forms or a link to a subscription page on every page on your website.

      List Building and Relationships
      Old time sales guys love the saying, ?Nobody likes being sold, but most everyone likes to buy.? And this is true for the most part. People have become very immune to hard sells and fast ball pitches. They don?t like being pressured and will put up a lot of resistance to the idea of being ?sold? something.

      Now on the other hand, almost everyone loves to buy things, myself included. If you look at the national consumer debt figures, spending money is not most people?s problem. They want to buy things that remove pain, increase pleasure or make their lives a little bit better and they want to enjoy themselves while doing it! That?s why shopping with friends is so much fun!

      That is what you want to happen with your list. You should think of your list as a community of like minded people looking to ?buy? things to solve their problems or make their lives more pleasant (like a virtual shopping center). And they want to buy those things with the input of their trusted friend and advisor, ?YOU?.

      List Building for the Long Term
      List building should be renamed relationship building. People like to buy things from people they know, like and trust. You want to create an environment of trust for your list members. Trust is the cornerstone of all business interactions. No one is buying anything if they feel they are going to lose money or be tricked. So creating trust is vital to the welling being for long term list building. To know more about it simply login to www.email-auto-format.com. So how do you create trust? Just like in face-to-face interactions; be honest and be yourself. Being honest is simple; don?t lie to people to get them to do something. They will find out, get angry and they will go away?and bad mouth you in every email and forum they can find.


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        List Building Software Should Take Into Account the Growth of Your Business!

        You have heard it before, ?The money is in the list? What people mean is that a business can profit greatly from their relationship with customers on their email list. If you have a list of targeted past or potential customers, then you can stand to make a decent income from marketing to them.

        As people visit your website, you should attempt to collect their names and email addresses. You can then offer a sample of your business in the form of a special download or report that requires registration. This enables you to only collect the information of people that are genuinely interested in learning more about your business. This way you don?t waste the time contacting people, for more detail go to: www.email-auto-format.com.who are not true prospects.

        Many people will only visit your website the one time. They may be interested in your product or service, and at the time of their visit, they either didn?t need your products or else didn?t have the money for it. So by capturing their email addresses, you have a way to remind them again and again about your business and products over time. You should always use a double opt in list. This means that when a subscriber signs up they will be given an opportunity to either confirm or reject your offer to join your email list. This is important because often as a prank, malicious people will some else?s email address to sign up for emails.

        An opt-in list requires that the person signed up send back a reply to an email delivered to their address. This sign up and confirmation process, prevents you from accidentally sending emails that would be considered spam and causing you trouble in the long run.

        For all of the benefits of list building the main drawback is that list building takes time. Months of hard work if not even years to create of list of thousands of responsive users. This is why you should consider using list building software.

        Good list building software can greatly reduce the time required from startup to full fledged list marketing. List building software should take into account the growth of your business: does the software have the capacity to grow with your company as it develops and becomes larger?

        Your list building software should also be capable of keeping a database of all your subscribers and allow for easy signup and have a double opt-in safeguard. It should also allow people to unsubscribe quickly if they need. For more detail go to: www.mailing-lists-manager.com. But it should offer you the ability ask unsubscribe the reasons why they are leaving. Although you may get few answers, these can a valuable source of feedback. A decent list building software program will allow you to back or move your email addresses database if you need. A simple backup or download system is essential in case of technology failures.


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          Profitable List Building. to Build Your Business

          Are there any secrets to having a lucrative list building model for your business? Not really, when you look at any business model, you need to see what people are doing, and then to do the same with your business. It is about using the same model and not copying them.

          Having a list that is profitable is something most marketers dream of, yet very few achieve it. It is because they have failed to understand how to build their list, and what is needed in the long term.

          You’re building your list and you use a downlink builder for this. For more detail go to: www.mailing-lists-manager.com.You think that your business can now run on automatic, but that isn’t true instantly. You need to build a good downlink, and you need to spend time and effort on your business. The long term goal it for your business to run with just a short amount of time from you each month.

          The biggest problem that people face is they want instant, they want an instant large list, and they want instant cash pouring into their business. If they don’t see that instantly, then they will quit and complain that nothing works.

          Now if you’re prepared to build your business one step at a time, you will reap benefits that you are only dreaming about at the moment.

          As you build your list, look to have people with the same inspiration as yourself. It isn’t always possible, because you will always get those who start strong, and fail to reach the end goal.

          Some of the best people will be those who take a lot of time and energy, because they don’t know how to build a list. They’ll need a lot of help and supports, for more detail go to: www.autoresponders-unlimited.com.but the rewards you get are far greater than the time spent.

          These people know the person you are, and when you sell to them they are ready to buy. They’ll know that these products will help them to be more productive.

          You have followed the basic principles of building a relationship with your downlink, not just selling to them. They know that you are there for them, in their difficulties, they know you will help and encourage them.

          You are being an excellent role model, and one they will use when they build their downlink list. The model you give in the beginning will be seen through your downlink as those in your list will add that model to theirs.

          As this happens, you will find that you will reap the rewards of your hard work. Your income will rise, and you will spend less and less time on your business.
          You’ll know what problems people are likely to face, and have already solved them, by creating a product that addresses each problem.

          The real secret to a lucrative list is to take time with your list, and build a solid relationship with them. They will appreciate you far more if you do this. When there is a launch, and they receive lots of emails about it, they won’t wonder who to buy from; it will be from the person they have a relationship with. And that person will be you.


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